by Morten T. Hansen, Nitin Nohria, and Thomas Tierney
from: The Knowledge Management Yearbook 2000-2001
James W. Cortada and John A. Woods (eds)
Summarized by: SDTalisayon
Two KM Strategies
|
Codification Strategy
|
|
Personalization Strategy
|
|
Knowledge captured and stored in databases where it can be accessed easily and reused by anyone in the company
People-to-documents approaches; storage/ retrieval of "knowledge objects"; inexpensive transfer of codified knowledge; mature, standardized/ modularized services; fast delivery of services
Appropriate for large-scale reuse for similar recurring type of service; using knowledge with low tacit content
Hires top undergrad; trains for skill in reuse or application of knowledge objects
Can accept many jobs at the same time; most jobs are standardized; low fees per job but large volume of work; high potential for growth
|
|
Knowledge associated with the person who developed it, and shared mainly through person-to-person contacts
People-to-people approaches; transfer of tcit knowledge; expensive transfer of embodied knoweldge; innovative, flexible, customized services; slow delivery of services
Appropriate for services tailored to specific client needs and using experts' insights; using knowledge with high tacit content
Hires top MBAs; trains for innovativeness, analytic and people skills
Can accept few jobs at the same time; most jobs are one-of-a-kind; high fees per job and low volume of work; low potential for growth
|
